Effective Date: 1st Jan 2025

Thank you for using 'i', a platform that helps you create photo and video swaps, build family trees, and connect with others. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data in compliance with applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Information We Collect

Use of Services

1. Information you provide
   • Account Information: Name, email address, phone number, and profile picture.
   • Content: Photos, videos, text, and other materials you upload or share.
   • Payment Information: If you make purchases or receive payments within the app.
2. Information We Automatically Collect
   • Device Information: Device type, operating system, and app usage.
   • Location Data: Approximate location based on IP address or GPS (with your permission).
   • Cookies and Similar Technologies: Data about how you interact with the app, stored via cookies or other tracking technologies.
3. Information From Third Parties
   • Data from linked accounts (e.g., Google, Facebook) if you choose to connect them.
   • Information shared by other users about you (e.g., in family trees or tags).

How We Use Your Information

We process your personal data for the following purposes:

• To operate and improve the app's functionality.
• To provide personalized content and recommendations.
• To facilitate social interactions, such as creating family trees and swaps.
• To process payments and send transactional communications.
• For analytics and troubleshooting.
• To comply with legal requirements and enforce our terms of service.

Legal Bases for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

• Consent: When you provide explicit consent for specific purposes (e.g., marketing communications).
• Contractual Necessity: To fulfill our contract with you (e.g., providing access to the app's features).
• Legitimate Interests: To improve our services, protect users, and ensure the app's security.
• Legal Obligation: When processing is necessary to comply with laws or regulations.

How We Share Your Information

1. With Other Users
   • Content you choose to make public, like swaps or family tree details, will be visible to other users.
   • Shared data in collaborations or group activities (e.g., joint family trees).
2. With Service Providers
   • Third-party services that help us operate the app, process payments, or analyze data. These providers are contractually obligated to protect your information.
3. For Legal Reasons
   When required by law, or to protect our users, app integrity, or enforce our policies.
   In response to valid legal requests by public authorities, including law enforcement.

Your Rights and Controls

GDPR Rights (for EEA Users)
• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to certain conditions.
• Restriction: Restrict the processing of your data in specific circumstances.
• Portability: Receive your data in a structured, commonly used format.
• Objection: Object to processing based on legitimate interests.

CCPA Rights (for California Users)
• Access: Know what personal data we collect and how it is used.
• Deletion: Request deletion of your personal data.
• Opt-Out: Opt-out of the sale of your personal information (if applicable).
• Non-Discrimination: Exercise your rights without discrimination.

General Controls
• Privacy Settings: Control who sees your content and profile information.
• Data Deletion: Delete your account and all associated data through the app settings.
• Opt-Out: Manage your preferences for personalized ads and communications.

Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or destruction. These include encryption, secure servers, and regular security audits. However, no system can guarantee absolute security.

Children's Privacy

'i' is not intended for users under the age of 13 (or the applicable age of digital consent in your region). We do not knowingly collect data from children without parental consent. If we become aware of such data collection, we will delete it promptly.

International Data Transfers

Your data may be stored and processed in servers located outside your country of residence. We ensure appropriate safeguards, such as standard contractual clauses, to protect your information during international transfers.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Significant changes will be communicated through the app or via email. Please review this Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your rights, please contact us:

• Email: support@treefe.com

By using 'i,' you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of the app.